The above video shows a short presentation created with Icarus Professional and played using Icarus Player. It is a simple flyby of a car. The basic car model, available from turbosquid, is added to Icarus, a chrome effect is then added to specific textures, transparency added, and materials are then colour balanced.
Icarus can be used to add interactivity and custom animation to this to allow more interactive and dynamic presentations. Doors can be opened on click, the camera can perform different flythroughs on clicks, menus can be added for options, and even custom C# code can be added to provide a high degree of customisation.